Hotel Arena reopened its doors in summer 2017 after a long renovation. In collaboration with Limelights, we created a content strategy and creative concepts to introduce the new Hotel Arena to the world.
Briefing: Let the residents of Amsterdam know Hotel Arena is renewed and that the restaurant and sunny park terrace is not only for tourists but should be also enjoyed by the neighbors.
Concept: A video series showing the hotels connection to the city.
Koningshoeven - La TrappeStorytelling website
EYContent strategy & impact stories
Hout, Zweet en HarenDocumentary
MELiSSA foundation/ESASocial video
Anne Frank HouseYouTube series
Hifi KlubbenBrand campaign
Booking.com CaresContent strategy
DeGastenSocial media trailer
ABN AMROFacebook campaign
Anne Frank HouseStorytelling entrance
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