For the Trappists of Koningshoeven we developed the world's first online novitiate; eNovice. This platform allows interested parties to become acquainted with monastic life in an interactive and fully digital manner.
Briefing: Inform potential monks about monastic life.
Concept: The world's first digital novitiate.
Result: The world premiere generated a lot of free media attention and a continuous flow of eNovices.
More and more people are informing themselves online when they consider entering monastic life. However, there was little information to be found on the web. This resulted in potential candidates coming forward with insufficient and misleading knowledge of life inside a monastery. To overcome this problem we developed eNovice, a digital novitiate where a potential candidate can get a taste of monastic life and to see whether this is something that sounds appealing. As a visitor you are taken through the process step by step; from the first contact to the final vows. In addition to the guidance given by the abbot at each stage, there are intimate and revealing testimonials given by the monks themselves. By signing up to the eNovice newsletter, digital novices are stimulated to continue their vocation at home with inspirational exercises, online prayer services, and much more.
This website was developed in complete harmony with the core values of monastic life; silence, simplicity and seclusion. On the fast lane that is the internet, it’s like a slow and crooked road, regularly asking you to stop and take a minute in order to fully grasp the rhythm and beauty of living inside the walls of the abbey.
Check out the website www.enovice.nl
Koningshoeven - La TrappeStorytelling website
EYContent strategy & impact stories
Hotel ArenaSocial media content
Hout, Zweet en HarenDocumentary
MELiSSA foundation/ESASocial video
Anne Frank HouseYouTube series
Hifi KlubbenBrand campaign
Booking.com CaresContent strategy
DeGastenSocial media trailer
ABN AMROFacebook campaign
Anne Frank HouseStorytelling entrance
info[at]voordenberg.com | Visseringstraat 57 | 1051 MG Amsterdam